Content marketing is a tactical marketing strategy that’s centered on generating and publishing useful, appropriate, and regular content material to appeal to a target audience. It helps make a sale.
It gives you authority and credibility which are all contribute to prospects wanting to buy from you.
A great content marketing strategy is much more than filling a website with random blog articles and posts on the same topic. Here are the 5 golden rules:
1. What Is The Purpose Of Your Content?
Each element of content you produce needs to have some kind of call to action. For instance, if you want to send people to a sales page, you need some sort of message that tells them to ‘Click here now’. Your purpose could be to drive traffic to a web page, to enhance your website Search Engine Optimization (SEO), to generate affiliate income, boost your credibility and authority, or collect email opt-ins.
2. Write In A Friendly Tone
Write using informal language. Imagine that your article, blog post or report is specifically for the person reading it. Use contractions in your text. For example, don’t instead of do not and can’t instead of cannot. You can also break common grammar rules but make sure that there’s a reason for it.
3. Use Your Personality And Voice
Your personality and voice help to differentiate your content. They help you develop and strengthen your brand. If you’re naturally funny, then when appropriate, your content can and should be funny too. Or if you’re serious then your content will mirror that. Research the writers you like and read their articles and posts. How do they share their voice and personality?
4. Make Your Content Easy To Read
Simple formatting is best for content marketing. Use underlined, bulleted, and bolded words sparingly. If you use too many, the reader won’t know where their eye is supposed to go. Study the content you find easy to read and the content that is too distracting. Is there too much formatting? Not enough? When an text is not easy to read, what would you do to fix it?
5. Plan Your Content
Planning your content marketing helps you make the most of your efforts. Some people plan their content for the coming week and plan it for the entire quarter. What ever way you do it, make sure you have a plan. Determine your keywords and the topic. Decide when you’re going to publish it and where. Integrate your content into your SEO, your traffic generation, your sales and your marketing strategies.
“In an ocean of mediocre content, a brave tone, like a powerful wave, can be the best differentiator”.